About Zai San Bei

"Zai San Bei," as the first Chinese-style pub brand, pioneered the combination of Chinese cuisine with a pub-style atmosphere. By adopting a combination of restaurant, pub, and izakaya (Japanese-style pub), it stood out from the multitude of music and sake bars. In the special year of 2022, Zai San Bei expanded from one location to over 70+ locations by 2023, with branches opened in 15 regions and municipalities in China, including Fujian, Jiangxi, Zhejiang, Chongqing, Hubei, Shanghai, Guangxi, Ningxia, Jiangsu, Anhui, Hebei, Liaoning, Jilin, Inner Mongolia, and Shaanxi. In 2023, it also ventured into the overseas market, specifically Kuala Lumpur, Malaysia.

In December 2023, join Juru Auto City River Park in Penang, Malaysia
In 2024, taking advantage of the Zai San Bei, we take root in Johor, southern Malaysia in August
October 2024
Set sail again to the treasure island of Penang

The lively atmosphere of fireworks, the atmosphere without distance, delicious dishes and draft beer have broken people's inherent impression of traditional Sichuan restaurants as "heavy in oil, numbing and spicy". While taking into account the attributes of food, it has also incorporated the current popular pub elements to create a third space with strong social interaction, relaxation and no transition.

New Sichuan cuisine has a variety of dishes, including fried and braised food, Sichuan-style barbecue, stir-fried dishes, side dishes, fried seafood, desserts and many other categories, covering a variety of options such as main meals, side dishes, and midnight snacks.

"Be tipsy and relax with a small gathering" is our attitude. We hope that every celebration day, holiday, frustrated time, or after get off work, there will be a few glasses of wine to accompany you to relax every moment!

Zai San Bei
"After one drink, come for three more!"
"With Beer and meat, life is joyful."